The goal here was to rebrand the popular beer brand, Tiger Beer. Assets include the label (front and back), the cap, and all sides of a 4-pack package design.
About Tiger Beer:
“Launched in 1932, Tiger Beer became Singapore’s first locally brewed beer[1]. It is a 5% abv bottled pale lager. Tiger Beer is brewed in 12 asian countries. As APB’s flagship brand, it is available in more than 60 countries worldwide including Europe, USA, Latin America, Australia/New Zealand and the Middle East.
APB has breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, India, Sri Lanka, Laos and Mongolia. The company’s stronghold is in Asia Pacific, especially in Singapore, Malaysia, Vietnam, Cambodia, Papua New Guinea and New Zealand.
In the USA, Tiger Beer’s presence is strong in New York and San Francisco.
In the UK, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in UK’s major cities.
Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers entrance into the 2006 World Series.[2]“
This is their new look intending to perserve their historical background while introducing a fresh and edgy new look for them.
